Retail loss prevention describes the actions a retail business can take to minimise the likelihood of theft and fraud. These preventable losses, which are caused by staff error or deliberate criminal activity, are generally referred to as ‘shrinkage’. It’s fair to say that problems such as shoplifting and staff theft contribute to the majority of retail shrinkage, but the constant increase in loss incidents and the countless new methods that people implement to steal are inspiring businesses to invest in new and improved ways to cut down on shrinkage once and for all.
But what preventive measures can your retail business in South Africa take to start reducing loss and help to protect your hard-earned profits? Retail loss prevention is the most effective method that you can explore to minimize the chances of considerable shrinkage in your retail business, so read on to discover what retail loss prevention is, and how it can be of benefit to you and your team today.
What is retail loss prevention?
Retail loss prevention is any act that you participate in to reduce your chances of falling victim to theft, fraud, and errors that lead to a loss in profits or income. It’s no doubt a tricky and complex process to fulfil retail loss prevention responsibilities day in and day out, but that’s exactly why specialist loss prevention teams exist so that you can put your business in their expert hands. The main aim of retail loss prevention is to eliminate preventable loss and look after your profits so that they come straight back to your team rather than being lost to those who do not deserve them. Retail loss prevention efforts can aid you in understanding or identifying the main reasons behind your shrinkage, and you can also uncover the best solutions to ensure that the steps you take will be effective in reducing loss. Hiring a loss prevention manager will be the best way to approach the topic, as they will explore all of the different methods that you can implement such as installing security cameras in both the front and back of the house to monitor your business and subsequently stand a better chance of improving loss prevention to protect your profits.
It’s important to note that retail loss prevention has had to adapt in recent years due to the many risks that retail businesses have begun to face online. Digital retail loss prevention should always be a priority that your retail business focuses on to protect your data and cash from skilled cybercriminals. It’s always good to recognise that dangers can lurk online as well as in person, so having a thorough digital retail loss prevention project in place that works to identify and reduce risks to your profits online is certainly the best choice for retail businesses aiming to thrive long term.
Main sources of shrinkage or loss that aim to be resolved through retail loss prevention:
- Organised crime (including shoplifting, or delivery theft)
- Internal theft (employee theft)
- Return fraud
Why is retail loss prevention so important?
Retail loss (or shrinkage) essentially steals money from your retail business, and the greater your shrinkage is, the more you’re going to have to work and earn to stay in business. Aside from helping you to save money, retail loss prevention efforts can also help your business to improve staff training, boost your overall security and help you to offer a better quality of service for your customers. Retail loss prevention always adapts too, so you can have faith that your plan is going to protect you well into the future despite the new risks that might pop up at any time. It’s fair to say that any protection solution needs to adapt over time, as what works today may not be effective tomorrow, so exploring retail loss prevention is a long-term solution.
FAQ – Frequently Asked Questions
What is shrinkage?
Shrinkage refers to any kind of preventable losses which are caused by staff error or deliberate criminal activity. Shrinkage is the amount of product that you lose between original production or sourcing and final sale, so it can include theft from warehouse or storage right up to employee theft or stealing in store.
Why does my retail business need retail loss prevention?
You need retail loss prevention to protect your hard-earned profits, as you risk losing a considerable amount of money in the products that are taken from your company. There is truly no need to allow criminals and unauthorised individuals to take things from your company without paying and you do not need to accept it, so that’s exactly why retail loss prevention is so valuable for those who want to take a stand against theft both in-house and externally.
What are the hidden benefits of retail loss prevention?
There are many hidden benefits of retail loss other than helping you to protect your profits. Retail loss prevention efforts can help you to improve staff training, boost your overall security and help you to offer a better quality of service for your customers. It’s an extremely worthwhile endeavour that will improve your business in a number of ways.
What is data analysis for retail loss prevention?
Data provides you with hard facts on revenue shrinkage within your organisation. It precisely informs you when, what and where that loss occurs. It should always be your starting point to ensure that decisions are made from evidence-based data and not perception, and that’s where data analysis steps in. Statistical analysis helps you to understand exactly where the problem exists throughout your supply chain. By fully understanding the problem, your solutions will be more effective.
Hopefully, this guide has detailed retail loss prevention in the most informative way so that you can better understand the ins and outs of this essential business service. Retail loss prevention should always be something that’s at the forefront of your retail brand if you want to protect your beard-earned profits.