National day of action – Stratford 2022 #ShopKind

A National Day of Action takes place at Stratford, London, on April 16th, 2022, as retailers urge shoppers to #ShopKind when they visit high streets. Polling shows that over one-third of shoppers (38 per cent) have witnessed violence and abuse against shopworkers. 

Retailers are encouraged to review their security provisions for the protection of staff, says Darren Conway, Chairperson of the National Days of Action Steering Group and Group Strategy Director of Lodge Service: 

“There is a range of effective countermeasures available to retail, leisure, and other locations to deter threats to staff, whether from criminal gangs or in random, isolated incidents. Only by working collaboratively and as a community will we be able to fully support our teams on the front line. We are urging all businesses and the public to get behind the days of action and ShopKind.” 

This London event follows a first National Day of Action on February 11th in Birmingham. Retailers, policing, and private security are coming together to host a number of collaborative days, in association with #ShopKind, urging the public to be mindful of shop workers’ essential role in serving the public. The days of action are intended to be high visibility events, showing a united front, emphasising that workers should be treated with respect, kindness, and gratitude. 

Visitors to the Stratford event can find out more about the campaign when they met with the organisers, who include the Police National Business Crime Centre (NBCC), National Association of Business Crime Partnerships (NABCP) and other organisations. This will be followed by a series of further launch events in other regional centres in 2022, to be announced. 

shopkind day of action team
Security Teams working together with BCRP and Metropolitan Police 

Minister for Crime, Policing and Probation Kit Malthouse says: 

“What would possess anyone to threaten or assault shopworkers is beyond me. It’s truly awful and we should not stand for it. 

“I want this National Day of Action to send a clear message to customers that they must treat shopworkers properly. 

“We have more police on our streets, and they should work with businesses to keep our communities safe and our high streets thriving.” 

#ShopKind is supported by major high street retailers as well as the Association of Convenience Stores and the shopworkers’ union Usdaw. The campaign is now visible across high streets and on social media. 

The Association of Convenience Stores’ 2021 Crime Report shows that over the previous year there were over 1.2 million incidents of verbal abuse and around 40,000 incidents of violence against people working in convenience stores. Of these, more than a quarter involved a weapon, such as a knife, hammer, axe, or syringe. (Consumer polling of 2000 UK adults completed by Yonder in October 2021 on behalf of #ShopKind). 

women in security shopkind shopkind
Women in Security working together with Retailers 

“Violence and abuse against shopworkers are never acceptable. The National Business Crime Centre has been collaborating with key stakeholders in police, retail, business crime reduction partnerships and security providers to deliver a series of ‘days of action’ to support the National ShopKind campaign to protect shop workers, and deter, disrupt, and detain persistent and prolific offenders,” said Superintendent Patrick Holdaway. 

Inspector Carrie Chapman from the Stratford Town Centre Team said: “We are supporting ShopKind; shopping should be a happy experience for all involved and each and every shopper has a duty to play their part. It is important that we protect retail workers, keeping them safe from verbal and physical abuse. We want to encourage positive behaviour in stores; a retail worker should be able to do their job in a safe environment and not expect to suffer abuse of any kind, so be ShopKind when in stores.” 

“One of the main issues in addressing these types of behaviour is the lack of reporting – the police can’t deal with what they don’t know. We are here today to change this, to provide you with the confidence to say, ‘This is not acceptable’ and ‘This is not part of the job,’ the confidence to speak up for yourself and your team members and the confidence that these types of behaviours are not without consequences. You are not alone in this fight, and today we are all coming together to make sure we are doing everything we can to support and help you when dealing with violence and abuse,” said Alessandra Valencic, Safer Stratford BCRP Manager. 

Further information: Police, National Business Crime Centre:

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